A family story….

Always preserving the founding principles,
values and philosophies of a traditional Sicilian family.

VOLCANIC WATER IS THE PRIMARY INGREDIENT in all Rica hair products, bringing new life, bounce and shine to the hair.

Rica is a Sicilian family company, based in Catania. In 1994, Mario Puglisi, a humble and hard working man, was living in the eastern coast of Sicily, while on a business trip he saw an opportunity he couldn’t miss: he decided to buy Rica, a small scale, manufacter of hair removal waxes..

A great deal of dedication, passion, creativity
and family interest in the global market of cosmetics has made Rica into a world renowned
brand. Always devoted to the professional
marked.

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. 

We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be mulated as a model of sustainability.

All production processes, quality control and distribution come from within RICA facilities, eliminating the need for a supply chain, withoutany intermediaries in the stages of research, production or marketing.

Our mission and passion

At Rica we are passionate about our products,

our work, our markets, our natural ingredients.
We strive to embody that passion in everything we do. Our mission Rica is passion; passion for our products, ourwork, our markets, our natural ingredients. 

We strive to embody that passion in every aspect of our company. It is our mission to create natural treatments that enhance the beauty of body and mind. We embrace the vast, natural resources of Sicily and its volcano Mt. Etna, and use local, renewable elements with outstanding properties.

We strive to be flexible, to respond quickly to shifting market demands, and provide immediate response to customer requests while maintaining our global view.

Mediterranean haircare

Naturica aims to meet the needs of the new environmental awareness toward the natural world and daily life reminding us of a  Mediterranean culture which is to be appreciated and preserved. 

Mediterranean in its inspiration for the creation of all the products in this line of cleansing. 

Mediterranean in its providing all of our ingredients formulas are derived mainly from plants mixed together in a uniqueway, for a style that is not only beautiful and unique, but also pure.

Mediterranean in its very essence from the nature of Sicily, its land, its landscapes and its volcano, Mount Etna, where the water is the basic element of every NATURICA product.

Precious minerals in our Volcanic Water enrich Rica products

The primary ingredient of the new NATURICA formulas is also the most valuable because it comes from the depths of the Earth, after passing through layer upon layer of molten rock and becoming enriched with minerals (copper, selenium and zinc) and precious trace elements to strengthen and fortify the hair. 

Shine
Selenium lends brightness to the hair, keeping it strong, healthy and full of life.

Strengthening hair
Zinc leaves hair stronger and more resistant to damage from sun and wind, over-drying and
over-styling.

Revitalizing colour
Copper helps in the formation of melanin, a key element for beautiful hair colour, ensuring colour that is long lasting and vibrant.

NATURICA

A solution to hair need and skin problem offering a wide but essential range of treatments created to satisfy all needs.

Pure and concentrated treatments extraordinarily designed for both the salon and the client for a highly effective action. The complete line is made up of seven families of products.

Detoxifying comfort – Moisturizing defense – Repairing deep – volumizing experience – Soothing relief – Balancing remedy – Energizing miracle

OPUNTIA OIL

The uniqueness and preciousness of Opuntia Oil for a magnified beautifying effect on hair

Due to its high content of essential  fatty acids, omega 6 and omega 3 and abundant tocopherols, such as delta7 -stigmasterol, gives the hair unique splendor, protection, softness and combability. The benefits of this oil are even greater than those of argan oil. 

Opuntia oil low shampoo – Opuntia oil conditioner Opuntia oil dd haircream – Opuntia oil treatment

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